"He who knows he has enough, is rich."
- Tao Te Ching
It's been a couple of weeks since I last posted. Suffice to say, I've been taking a well-earned rest, including a short road trip to Bauple recently. Firstly, I just needed to sleep and not to think. I just needed to be in the present. At first, I didn't even contemplate. I just sat and listened and watched.
The first six months of the year have been hectic I must admit. Actually, more hectic than I care to admit. But admit, I must. So toward the end of my short sojourn I began to contemplate and to review these last months. My friend Wendy lent me a few books to read, and one of them is called 'Enough' by John Nash. It was a timely reminder of how much we overload ourselves with...things, information and the pursuit of achieving - myself included! Coming into possession of this book lent to me was also serendipitous.
"We need to develop a sense of enough. Or, if you fancy, enoughness. Or enoughism. We have created a culture that has one over-riding message - we do not yet have all we need to be satisfied. The answer, we are told, is to have, see, be and do even more. Always more. But this is bearing strange fruit; levels of stress, depression and burnout are all rising fast, even though we live amid unprecedented abundance. Our planet doesn't look so happy, either."
So I've made some changes that will impact myself and my family over the next six months. One thing that did come out of this period was the realisation that I am truly passionate about helping others tell their story through photography. I never stop thinking and planning and coming up with ideas. I also never stop learning about photography. It's a lifelong pursuit.
Now that I'm well rested and have made some changes, I've had time to renew my energy and get excited about moving forward. I've achieved a lot for my clients in the first six months, and I look forward to delivering more over the next six months, though at a slightly slower and more thoughtful pace.
What does that mean for my clients? Better quality images and more creative ideas that lend towards images that are uniquely you.
So how do you want to be remembered?
There are so many 'digital' images out there - what is going to make your photos truly unique and ones to be remembered? When it comes down to it, I think that we still want to see, touch and feel our memories. We want a more sensory reminder of what people and experiences in our lives make it uniquely ours. What we once thought as being priceless has become just another commodity. Do we want our memories to really be just a commodity for us and others to fleetingly pass over and then forget? I don't think so.
You could say that some are redefining value - and that's what my goal is.
A beautiful, individually framed photo hung on the wall that you pass everyday and are thankful for. A moment or memory that is a piece of art, not just a photo, that captures what it means to be a family during a defining period in your family's life. Or a thoughtfully designed and created photo storybook made especially for you that you can pick up, touch and feel with your own hands, cry or laugh over and share with loved ones. And as you traverse life's ups and downs, is something tangible that you can take down from the shelf and remember how it felt to experience those ups and downs. That is much more memorable than a flurry of fleeting digital images on your computer that you see and then is lost amidst the myriad of images you're subject to daily.
So as part of redefining value, I'll be telling you shortly about my spring promotion coming up, and I'm working on a couple of projects. One of those is a new package I'll be launching which I will tell you about as well.
But as a lead up to this new product package, it will take some work to produce and I'll be looking for some clients who will be willing to put their hands up to help me develop this exciting product! I'll make it a bit of competition, where you could WIN A FREE PORTRAIT SITTING, amongst other things, will be up for grabs! Though I warn you, it won't be your typical type of sitting. ;)
For now, I'm tidying up some things, finishing up some client editing, updating the website and working on details of the new SPRING PROMOTION as well as the NEW PORTRAIT PRODUCT PACKAGE. But not before I head off to Melbourne next week for four days for some much needed couple time with my husband.
So stay tuned!!